There are five main key links in soft text marketing: research, planning, writing, release, and evaluation.
Soft article marketing research link
It is necessary to fully understand the internal and external environment of the enterprise. The internal environment includes company strategy, development planning, company advantages, company culture, company organizational structure, company executives, business model, profitability, basic conditions of production, R & D, and sales, etc. The external environment includes the country's macroeconomic situation, industry development status, competitor situation, preferences of the company's target customers, hot news related to the company, etc.
Soft article marketing planning link
As long as the research is solid, it is easy to plan a series of soft article creative perspectives, list a series of soft article titles, and select release channels based on the target group. At this stage, the expense budget must be worked out, otherwise the hard-written articles will not play a role and waste human or financial resources.
Soft article marketing writing process
Filter through the titles of the planned series of soft articles and write articles in one go. Pay attention to the moderate amount of hard and soft articles. If the article is too "soft", it will lose the marketing mission that soft articles should shoulder. If the article is too "hard", the communication effect will be poor.
Soft article marketing release link
Focus on where the target customers are, combine the style and content of soft articles, and choose print media, online media or free platforms within the budget. It is worth pointing out that the current soft articles published to print media, because many media already have online versions, must track the release of online versions. You can even ask print media to assist in contacting some online media for reprinting. (Some print media will form strategic cooperative relationships with some online media, and manuscripts will be extracted or reproduced from each other)
Soft article marketing evaluation link
This link is indispensable. Especially for online soft articles, we need to look at the number of reprints of soft articles, the effect of Baidu's inclusion, and also investigate the feelings of readers of soft articles. In addition, it depends on the driving effect on sales. Huazai Blog provides systematic and practical soft text marketing courses.