Obama will come back to play online marketing with you
U.S. President Obama, who has always had an "indissoluble bond" with games, once again appeared in various EA games. In the newly released new series "Madden NFL 13," players can see eye-catching ads calling for Obama to vote for the next president. As the most popular sport in the United States, sales of this game reached 1.65 million in its first week of launch, and more than 1.4 million players logged in to experience the online model of the game-you can imagine the huge communication effect this advertisement has.
In addition, EA's casual games portal Pogo, mobile games such as "Tetris","Battleship", and "Scrabble" also include Obama's campaign ads. Players in Ohio, Nevada, Colorado, Iowa, New Hampshire, and Virginia can see it.
It's unclear how much Obama's campaign paid for this, but we can recall that four years ago, when Obama first ran for president, he spent $44,500 to appear on roadside billboards in the racing game "Hot Heaven".