To put it bluntly, external optimization of a website means launching external links. Why do you want to send an external chain? Because issuing external links can increase the weight of the website, seoer publishes external links on major forums, blogs, classified information and other websites every day to increase the weight of the website.Beijing seoLet's talk to you about how to optimize external chains well?
Webmasters all know that the home page of a website has the highest weight, so webmasters will hang up links to the home page when posting external links. Beijing seo personally feels that this is not wrong, but I feel that when posting external links, it will be better to properly hang up column pages.
Here are a few principles for sending external chains
Principles for external links:
1 The greater the difficulty, the higher the value
actual operationseoEveryone knows that original content and external links are two difficult points. They are both time-consuming and laborious tasks. External links cannot even guarantee that there will be a return with investment, and it is even more difficult to obtain good external links. So in general, the more difficult the link, the better the effect.
2 Content is fundamental
You must remember that high-quality content can bring high-quality links, so I still think that content is the most important
3 Content relevance
When looking for external links, content relevance is one of the most important considerations
4 Links come from a wide range of sources
Sources mentioned here include:
A: Various websites
There are blog links, forum signatures, news stations, social media, and preferably commercial websites
B: Link location
There are links that appear in the footer and navigation bar, as well as links in the main body. The links in the main body are the best, but if they are all in the main body, they will not look natural, so you must grasp the degree well.
C: Various pr values must be available, different domain names (the more domain names the better), and both old and new websites must be available
5 Anchor text is scattered naturally
Anchor text has a great impact on page relevance. The best effect is to use target keywords as anchor text. However, the high concentration of anchor text is often the reason for punishment, so the anchor text composition must also be natural.
6 Steady and continuous increase
7 Quality is higher than quantity
The increase in external links also naturalizes the more external links a website has, the greater its chance of gaining search engine rankings. However, sometimes it can be self-defeating. When many webmasters understand the role of external links on websites in their search engine rankings, they will inevitably spend a lot of energy to build external links on their own websites. As a result, we often see this situation. Some webmasters use various methods to get a site to obtain a large number of external imported links in a short period of time. However, some people complained afterwards that this practice did not allow their website to obtain good rankings. On the contrary, the ranking of good keywords that had been previously obtained began to decline, and some pages even disappeared from search results. The increase in the number of external links on a website should be natural. As the website develops, the number of external links it obtains will increase in stages. The advice given here is not to add a large number of external links to your website in a short period of time. This practice will arouse suspicion from search engines, because search engines will think that your practice violates their principle of ranking fairness.SEO blog