Today, Huazai is here to share with you the successful cases and practical methods of forum promotion, which will allow you to easily understand and quickly copy this method!
1. How to efficiently promote forum (method)?
1. Grab the sofa
This kind of vulgar sofa grabbing should be very familiar to friends who have been promoted in forums. However, there are mainly two types of sofa grabbing, one is manual sofa grabbing, and the other is definitely software grabbing. Both have their own advantages and disadvantages.
Hand-grabbing sofas: It is mainly about grabbing sofas for certain posts. At this time, we need to use the data you analyzed. Whose posts will become popular, then we will grab that person's sofa as soon as possible. Hand-grabbing sofas also have disadvantages. If some posts are particularly popular or are posted by opinion leaders in a certain forum, the probability of grabbing sofas will become very low, and grabbing sofas by hand is more energy-consuming!
Software grabbing sofas: I don't use it much in this area. Software grabbing sofas is definitely grabbing sofas in batches. For example, batch detection of new posts on forums and then automatically grabbing sofas. The advantage of software is that it can achieve automation. However, some forums require Captcha, which will cause some forums to fail to grab sofas, and will be blocked if they are discovered. Of course, if you understand technology, you can develop your own sofa grabbing software for a certain forum. The effect is still good!
Details to pay attention to when grabbing the sofa: Some forums can leave links, which is the best way, but if the forum management is strict and cannot post links, try leaving QQ or brand keywords. What if these cannot be left? Then use pictures to make your website brand, QQ, and WeChat into an eye-catching picture. After grabbing the sofa, put the pictures you made on it. There are many such pictures and you can see them in some top domestic forums.
The most important thing about grabbing a sofa is your familiarity with the forum and your ability to predict it. You need to know what posts will become popular. If your prediction is not accurate, you can also make a quantity and grab sofas in batches. What needs to be noted is that-grabbing a sofa for promotion is not just about advertising the position of the sofa. If the sofa in a post is occupied by others or the landlord himself, then the position of the bench and floor is also good. Don't think that there is no need to advertise because the sofa is gone. Generally, the top three positions of posts are okay.
2. Hard and wide posts + long-tail keyword ranking
Hard and wide posts are simply advertising posts. In the posts, you need to guide potential customers to take specific actions, such as entering your website, adding your QQ or WeChat. The theme of the post should be clear and the layout should be beautiful. Nowadays, basically all forums have special advertising sections, and our posts can only be posted to this type of section. When posted to other sections, they can easily be deleted by forum administrators.
In fact, this type of post can also use high-weight forums to rank long-tail words in SEO. Many Amoy users used this method in the past. For example, in some high-weight forums, they posted posts specifically in the advertising section, with some long-tail words in the title, and long-tail words also appeared several times in the content. If you know about SEO, you should know that not only is there little competition for long-tail words, but these users are also very precise.
In fact, this approach is very simple. It is to find high-weight forums, register accounts, collect keywords in batches, organize post content, and then post. The specific practices are as follows:
(1) Collect high-weight forums (with special advertising pages)
How to collect these high-weight forums? I have summarized the following two methods for your reference!
a. Use large navigation websites (recommended)
Such navigation stations include hao123, 360 website navigation, Sogou website navigation, 2345 navigation, 114la navigation, QQ navigation network, etc. The websites included on such navigation websites are all well-known websites with very high weights. Then how do we find high-weight forums through the website navigation station? Today, using hao123 as an example, first open the hao123 home page. Find social categories.
After clicking Social, the first things we saw were some of the top forums in the country. These forums were not what we needed. When we pulled them to the bottom, we could see a map. These are all local forums, which are basically authoritative forums in every place. Naturally, they have a high weight. Moreover, most local forums will have an advertising section.
b. Use advanced search engine instructions: intitle command
We can search for "intitle" on Baidu.
In addition to the "advertising area", you can also change keywords, such as: online store promotion, second-hand transactions, advertising sections, online transactions, etc. Organize and collect the forums found through the above two methods.
(2) Screening forums
After completing the first step, I believe you have collected many high-weight forums on your hands, so you need to start screening these forums now. How to screen them? Here are a few aspects based on my experience.
a. Account registration and operation difficulty
Nowadays, in order to avoid some accounts that use software to advertise in bulk, many forums basically impose some restrictions on forum registration, such as invitation codes, mobile phone verification, email verification... In terms of account level, some forums require you to reach a certain level before you can post on the forum, and some require you to verify your account before you can post.
If the restrictions related to registration or registration in the forum are too troublesome, but it really works well, then we will see if we can obtain those high-level accounts through other channels, such as buying an account on the omnipotent Taobao, directly contacting the users in the forum, and then buying his account. There are always ways, which may take a longer time. If none of them work, then we will have to give up the forum.
b. See if there are peers operating it
If there is a colleague operating it, it means that it has an effect. At this time, you have to look at their specific promotion methods and how to drain them in the end. Whether they send hyperlinks, text links or contact methods such as QQ and WeChat... By observing our peers, we can know what limitations this forum has and whether it is suitable for promotion.
(3) Register an account and then maintain it
After collecting and screening the forums, we need to start the real practical part from this step. First, we need to register an account. Try to register as many accounts as possible for a forum, and then select a few as main accounts, and other accounts as auxiliary accounts (It is often referred to as vest numbers). The main account is to post, and the auxiliary account is mainly used for posting and "acting."
(4) Collect long-tail keywords
Collect some long-tail keywords based on your product. You need to put yourself in this regard and be sure to understand the user's search intentions. Only in this way can your conversion rate increase a lot. If necessary, you can also use some tools to collect long-tail words in batches (Webmaster Tools and Aizhan.com both have related tools).
(5) Post
The posts posted here can be soft articles or hard articles. Because they are posted in the advertising section, generally the posts will not be deleted. Your keywords should appear in the posts a few times (seo method). My experience is that it is best to have only 3 to 5 keywords in a post, and then the keywords appear once in the title. Don't pile up and appear more natural. Then the keyword appears several times in the reply to the post.
In addition to using search engines to obtain traffic, the internal traffic of the forum is also very large, so after we post posts, we need to record the post address so that we can continue to post it in the future.
(6) Make external links for posts
Many friends who do SEO say that external chains are not effective anymore, but is this really the case? The external chain effect will not be as effective as before, but it still has some effects. You should pay attention to the diversity of external chains, don't do external chains all on one platform, and appropriately share your posts on multiple platforms. It's fine, external chains don't need too much. Just make a few every day. ps: The reason for doing external chains is partly to do seo and partly to attract traffic.
(7) Analyze data, continuously optimize, and expand the scope
After completing the first 6 steps, I believe you have some experience, so now you can optimize the project you are working on based on your practical experience, including: implementation steps, conversion rates, and traffic expansion.