Image optimization is an important part of running a successful e-commerce website.Since people usually start searching online for products, your product will have a good chance of ending up in front of customers, as long as you image itOptimize.
Here are some tips for getting your images displayed in Google's image search:
1。Optimize image names
If you have hundreds (or thousands) of photos in your store, optimizing each one can be a daunting task.The time spent doing this has obvious benefits, though.In the same way, the appropriate proportion of keywords in a web page's content can help that page's keyword ranking in search engines, and the correct use of keywords in your images can help them rank as well.
Let's use this particular photo as an example:
The file name of your product image should be descriptive and include appropriate keywords.Consider:
- image file name
- The alt label of the image
- image name
For an example of this product, rather than keeping the filename of PRODUCTIMAGE22.jpg, it would be a better option to name the file: gray button man Suit.jpg.
The image in the Alt tag is also important because the browser will display alt text when the image cannot display properly.ALT tags are also important for visually impaired, because they rely on software programs to read the ALT tag of the picture to communicate what the image is.
Each image should have a corresponding alt label.For simplicity, you can use the file name of the image's alt tag without hyphen.
2。Optimize image loading time
It may not seem like much, but some extra seconds in your website loading time can cost your customers.Most consumers wait about 5 seconds on their mobile devices before leaving the site.Desktop users are even impatient, waiting for an average of 3 seconds.
Here's a good rule of thumb: The larger the image file, the longer it will take to load the page.To solve this problem, you can reduce the size of each image and compress them.
If you have hundreds (or even thousands) of photos, compressing their time may not be a viable option. If this is your case, there are some tools that can compress images in batches.
3。Select the best image file type
Different types of image files can affect the performance of a website, so it is important to choose the right file type in the right circumstances.
The three most common image file types:
- JPEG
- PNG
- GIF
The JPEG format generally provides the size of a low-file product and good image quality, while the GIF format is more suitable for smaller icons.PNG images can show more colors than JPEG and GIF, but the file size can be quite large.
4。Create an image sitemap
Google says its goal is to show image search users the most relevant results, which is no different from their goal of conducting web searches.With optimizing your images, you can add your product image index to create a sitemap, and upload it to Google Webmaster Toolsopportunities。This is especially important if your product pictures are provided using JavaScript and are not displayed in the source code on the page.You can also add images to your main site map.
5。Integrate with society to share your product pictures?
You can use Baidu to share. Share your products to major forum spaces and more