Jinan seoLet's give you a detailed introduction to how to assess Weibo marketing and promotion.
1. Fans. There is basically nothing to say about this. If no one is the audience, one-man show will not work. For segmentation, it must be activity analysis, forwarding analysis, and return rate analysis
2. Dissemination of content. The number of users participating in the interaction, and the specific traffic and conversion results achieved
3. Economic benefits. This is from the perspective of your company's products, are they sales or traffic?
4. Brand value. The recognition of the brand by the user base established by Weibo
These should be goals. With these goals, the assessment should be more intuitive