The author is doing internal optimization of the websiteBeijing seoPreviously, it mainly focused on the internal chain layout, and then optimizing links within the station was only part of it. Today, Beijing seo will discuss with you the details of in-station optimization.
First, the internal chain is diversified and the encyclopedia is in line with it.
If it is said that the best internal chain is done by Baidu Encyclopedia. Looking at the entry of Baidu Encyclopedia, I can clearly find the diversity of anchor text links. This is different from the single feature of anchor text links in many corporate intra-site chain layouts. Of course, we know that the keywords corresponding to small business sites are relatively concentrated, so in order to better improve keyword rankings, we often intersperse these keywords in articles and then extend them to other content in the form of hyperlinks. This certainly concentrates the weight of keywords on the website, but it cannot improve the overall quality of the website. It is useless to just improve the ranking of independent keywords. What we need is traffic and website conversion rate.
Second, content relevance and appropriate matching.
Whether the content of the website is the place that search engines or website visitors pay most attention to, whether it is corporate news or corporate products, it must be systematically explained when displaying the content, which can improve the recognition of the article. At the same time, content-related news will be displayed to users and search engines in the form of recommendations, which can guide users to click and allow spider to stay in the station for a longer period of time to crawl.
Because of this, I found that many SEOers blindly recommend and link content to achieve this goal. This result is to make users and search engine spiders more confused and do not systematically sort out the information in the station. The problem comes. Not only will irrelevant content recommendations not stop users, but users will give up the website because the messy content structure does not solve users 'problems. Not only do search engines observe the matching of content themes, but users also value the relevance of content.
Third, quantify keywords and beware of excessive.
Although Baidu said that Baidu's weight does not exist, we cannot deny that the weight summarized by joint use of major webmaster tools is still a relatively accurate reference value for optimization. Because of this, we have to pay special attention to keywords in the station. We have also said before that we should try not to have more than 3 keywords on the layout of a page. This is to prevent the keyword weights from being too scattered and unable to participate in rankings. However, this has become a lot of SEOer misunderstandings, thinking that by repeatedly placing keywords on the page, you can increase the keyword weight. However, everyone seems to have forgotten another point of attention of the algorithm rules-over-optimization.