Many traditional manufacturing companies have begun to seek online marketing channels after encountering bottlenecks in the development of traditional sales channels. As a result, traditional manufacturing has become the main force in today's SEO needs, and SEO is also one of the most popular, effective and cheapest online marketing models nowadays. However, after I contacted some traditional manufacturing bosses, I found that they had more or less problems and doubts in the SEO process. Today, based on my own experience, Beijing seo briefly introduces the four major problems that are common to traditional manufacturing industries when developing SEO.
Question 1: Lack of SEO knowledge and one-sided understanding of keywords
Most small and medium-sized traditional manufacturing bosses lack basic knowledge of SEO and just have a one-sided understanding of keyword rankings in search engines. I once came into contact with a boss who didn't understand SEO at all. I was particularly depressed during the entire process of helping him do SEO. I asked this keyword all day long why hasn't it been used? When can I go up? In the end, he resigned after more than a month. SEO is a process. Depending on the difficulty of keywords, it generally takes 3 to 6 months to show results, and if it is a new site, it will be longer.
It is strongly recommended: After business owners decide to carry out SEO optimization, they must understand SEO knowledge, through the Internet, books or relevant training. This will promote the overall SEO optimization.
Question 2: The website blindly promotes without analysis and positioning
This is the problem I encounter the most. When developing SEO, many traditional companies pay special attention to things other than websites, often ignoring that the website itself truly plays a leading role. In fact, before launching SEO, you need to have a professional analysis and positioning of your website, so as to understand the problems that may arise during the SEO optimization process, how to deal with them to achieve better optimization results, whether the current website is suitable for SEO optimization, whether the user experience is OK, etc. If the website itself is not ready, it will greatly reduce the effectiveness of SEO and create many unfavorable factors.
It is strongly recommended that when companies decide to carry out SEO optimization, they must ask professionals or companies to conduct professional analysis and positioning of their website itself, and do not blindly carry out SEO.
Question 3: Website construction or revision are hastily launched and promoted
Traditional companies consider carrying out online marketing, so they build new websites or revise old websites. This is understandable and is also a necessary step in carrying out online marketing. However, you will find that many websites have been launched in a hurry and their interiors are not perfect. There are several main manifestations: product pictures are not unified, product introductions are missing or not detailed, section content is missing, etc. Putting aside whether the website has an SEO optimized layout, the imperfect content of the website has given visitors a very unfriendly experience. Such websites commit a big taboo of SEO optimization.
It is strongly recommended: After website construction or revision, do not rush to launch SEO online. Be sure to improve the internal information of the website, then carry out internal SEO optimization of the website, and finally carry out external SEO optimization.
Question 4: Be eager for success and choose black hat technology
When traditional manufacturing industries carry out SEO optimization, they generally have multiple options. If you go astray and choose black hat technology, you will be in trouble. Black hats are unfair measures that violate search engine rules. They may have rapid results in a short period of time, but the sequelae are very troublesome. It is possible that if the weight is lowered, the weight will be K, and all short-term effects will disappear, and the damage to the website itself will be fatal.
Strong recommendation: Companies are choosingSEOTo optimize a company or individual, we must emphasize the use of formal technical means. Only in this way can the effect be more stable and effective.