Let's first understand what the purpose of blog marketing is: "Blog marketing is a tool that uses blogs as a form of online application to carry out online marketing. Companies, enterprises or individuals use blogs, an online interactive platform, to publish and update relevant profiles and information of the company, company or individual, and pay close attention to and promptly respond to customers 'relevant questions and inquiries about the company or individual on the platform. Strong blog platforms help companies or companies gain higher rankings in search engines at zero cost, so as to achieve promotional purposes."
Since blog marketing has such functions, do companies or individuals often fail while conducting blog marketing? The main reasons are:
Reason 1: The blog content does not match the theme;
Reason 2: Blog search engine optimization is not good, and your relevant information cannot be found in major search engines such as Baidu, Google, and Yahoo;
Reason 3: The contact information is unclear
Reason 4: Blog has less subject content and less trust;
Reason 5: The content is not novel;
So what aspects should blog marketing start from? I summarize two points.
What should I write?
Generally speaking, a person will have many attributes. For example, I can talk to you about the practical experience of online marketing. I can also tell you about things I have encountered in life and talk to you about some workplace skills... I can chat with you at any time, but as a blog that mainly talks about blog marketing topics, the content must be novel and interesting. Customers love it. Therefore, I suggest that the theme of a blog should be focused and a topic should be discussed thoroughly, so that more readers can be attracted to it.
How to do search engine skills?
1 Title:
For the example of Internet marketing blog optimization ranking first in Baidu, we found that they all have one thing in common, that is, they all use their own names in the theme of their blogs. So when you build a blog, you must remember to optimize within the theme and try your best to make long-tail keywords.
Blog tags should match keywords.
2 Key Words
What are the key long-tail words? Long-tail keywords are characterized by being relatively long, often composed of 2-3 words, or even phrases, and exist on the content page. In addition to the title of the content page, it also exists in the content. The search volume is very small and unstable. Everyone doesn't quite understand how to use it. Let's show you two cases and I believe you will understand.
Many people may have questions, who would use such long words to search? For example, when placing advertisements, we will choose to place a "data sheet" or a "flow meter" instead of online marketing. Because the search volume of this word is too large, the advertising fee per click is high, and the customers who come may not necessarily be accurate. When we order, it may also be because the customer found the long-tail keyword and came to us.
Therefore, I suggest that when laying out keywords, you must put the optimized words in all aspects of your promotion, and try to use keywords as much as possible in the title, which is conducive to seo.
3 Contents
Don't pile up keywords, please remember: The keyword density is 3%-5%, so don't repeat too much!
4 Friendship links
Friendship links are of great significance to increasing blog traffic. You just need to go to other people's blogs and apply for friendship links, and others will also add a hyperlink to you, which can play a promotional role. But you must remember that friendship links should also use your keywords as much as possible. For example, when we and others make links, we all write "Huazi Blog". This will not only help us increase the external links of the website, but also help increase the ranking of keywords.
Ps: The way I said today is not absolute. If you have some good ideas, you can also try to write your blog in your own way. After all, you are the blogger.
In short, if you want to become an elite or a grassroots member in a blog, it's up to you. Elites are not created by hype, but by practice. Whose articles write well enough, professionally enough, attract enough, and update them frequently, this is the key to winning.