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To make Xiaohongshu virtual e-commerce, selecting products is a very important part.
There are many common selection methods, such as:
- Low-powder hit method
- Hot spot selection method
- Keywords selection method
- Follow explosive product method
- List selection method
Today, I would like to share some commonly used methods, hoping to help everyone improve the efficiency of product selection.
1. Low-powder hit method
The low-powder hit method, as the name suggests:
is to findStores or accounts with low number of fans but high product sales。
Judgment criteria:
- Store fans below 1,000
- The sales volume of links to a certain product reaches thousands or more
- The store is obviously a new or small number
This product usually states:
This product itself has certain market demand, and the competitive pressure may not be as great.
An example:
The products in the picture below have sold thousands of products, but there are only a few hundred fans in the store.
This shows:
It is likely to be a new account that gets traffic through single items.
This product can then be tested as your alternative.
2. Hot spot selection method
The hot spot selection method is to select products based on the direction that has attracted high market attention in the near future.
For example, knowledge base products have become popular recently:
Then you can combine the fields you are familiar with, organize relevant knowledge content, and build your own knowledge base products.
The common types of knowledge bases currently on the market are:
- Examination knowledge base
- Learning database
- Industry database
- Skills improvement knowledge base
- Tool usage guidelines, etc.
What needs to be noted is:
To make this kind of product, there is no need to polish the product to be very complete from the beginning in the early stage.
Early core goals:
Test traffic first and verify market demand.
The correct process should be:
- Determine the direction first
- Create a basic version of the product
- Post notes and test traffic
- Determine if anyone is buying
- Continuous optimization based on user feedback
Many people easily make one mistake:
Spend a lot of time preparing the product.
As a result, the product was ready, but it was found that there was no traffic and no real demand.
So in the early stage, you must:
Test the product first and then optimize it.
3. Keyword selection method
The keyword selection method is to select products in need through a large number of keyword searches.
Specific methods:
Prepare a batch of keywords, and then constantly search, analyze, and filter.
Keyword sources can be:
- own field
- popular search terms
- User demand words
- long tail keywords
An example:
If you are familiar with the public examination field.
Then you can focus on:
- Examination materials
- Public exam high score plan
- Kao Gong takes the back
- Examination and public supervision
- Public Examination Study Plan
Wait for keywords to search.
Find goods that already exist in demand on the market through different keywords.
Then choose the product that suits you for testing.
(You can put a keyword table here, and the idle fish keyword list is also applicable to the selection of Xiaohongshu.)
4. Follow explosive products method
The hot product follow-up method is to find products whose market demand has been verified and then optimize them.
Simply put:
Others have run through the product, you carry out secondary optimization.
Search for:
Usually swipe:
- Benchmarking account number
- Competitive Notes
- hot commodity
- High-selling links
After discovering products with good sales, you can analyze:
1. Do you have your own advantages?
For example:
- Can the content be made better?
- Can notes be optimized?
- Can the data be organized more completely?
- Can the experience of Mini programs be improved?
If you just copy it completely without any advantages, competition will be more difficult.
So you must think before following the product:
Why can I sell better than others?
5. List selection method
In addition to the above methods, you can also directly refer to the platform list.
Specific path:
Mobile phone Qianfan → Note Center → Peer → More outstanding peer
You can view it here:
- Recent hot products
- Quality peer account
- Notes with better data performance
By observing colleagues, you can find a lot of inspiration for selecting products.
3 details to pay attention to during the selection process
1. Are there enough truthful comments in the past month?
Focus on:
Whether there have been any continued transactions recently.
Some products:
Cumulative sales are high, but there have been no new reviews in recent months.
In this case, it means that there may be no new demand.
If you rush to sell, it may be difficult to obtain sales.
2. Do goods have a competitive threshold
Not all hot goods are suitable for copying.
For example:
Some knowledge bases, Mini programs, and data products.
Need to consider:
- Can you do it yourself?
- Do you have professional accumulation?
- Can it be continuously updated?
Some products may seem simple, but they require a lot of experience accumulation behind them.
This product may not be suitable for direct follow-up.
3. Is it difficult to copy notes?
After finding a good product, you also need to analyze:
Whether you can make similar or even better content.
For example:
- Are the pictures easy to make?
- Is copywriting easy to optimize?
- Is the content structure easy to reproduce?
If you find:
The product is very good, but I can't make notes at all.
You can also just give up.
summary
Common selection methods for Xiaohongshu virtual e-commerce include:
- Low-powder hit method
- Hot spot selection method
- Keywords selection method
- Follow explosive product method
- List selection method
There are no shortcuts to selecting products.
The core is:
Brush more, see more, analyze more, and accumulate more.
The more products you look at and the more cases you analyze, your Internet sense and product selection capabilities will naturally improve.
I hope today's sharing can help you find more virtual product directions that suit you.