Regarding the recent K station issue, Brother Baidu has spoken again, hehe
The first paragraph should be called the introduction: Recently, the hottest thing in the webmaster circle is Baidu's continuous K stations. It has become a lot of fuss. Various webmasters and SEO Q groups are rumored that the webmasters of K stations have collectively clicked on Baidu's bidding advertisements, wanting to force Baidu bidding customers to temporarily cancel their bids, put pressure on Baidu bidding and then indirectly put pressure on Baidu Search, in order to gain corresponding explanation and dialogue channels from Baidu Search. Instead of commenting on the distorted analysis of this matter by many "experts" on the Internet, we will talk about this matter from an objective perspective where we have neither benefited nor suffered much damage from this incident.
Regarding the identities of participants in this anti-Baidu activity:
Without discussing the specific algorithm, Baidu's total traffic will not change much. Everyone's stations will drop and rise. Putting aside accidental injuries, Baidu's purpose this time is to crack down on collecting stations and station groups, so it is true that traffic from some sites with high-quality content has increased. If your station is punished, just calm down when collecting or collecting stations, and complain if accidentally injured. I think many of these people participating in anti-Baidu activities are garbage stations or malicious traffic. I saw someone commenting on the content of the first event. A buddy said,"All 20 stations of my station have been K, click", doing 20 stations alone? How much meaningful content can there be? Except for collecting or small stations, maybe I have little knowledge and I can't think of anything else. Such people should fish in troubled waters. Friends who are regular stations should actively complain to solve problems. Why waste time being used by others? (Who knows if there are any ulterior motives behind this incident?)
Should both Baidu and the punished webmaster reflect on this update?
Objectively speaking, Baidu's algorithm upgrade this time has a good starting point, severely cracking down on garbage stations and station groups. However, the algorithm upgrade process is a bit inhumane. It does not prepare webmasters psychologically and does not have any warning tips. In fact, Baidu has always done this before, but it is no longer suitable for such a cold operating process at this time. Baidu needs to re-improve the algorithm upgrade process and interact with webmasters. In fact, Baidu has already tried it this year. This year, Baidu has been working harder than before to try to open up and build a bridge of communication with webmasters, but it has not done well enough. This incident should also arouse reflection from Baidu's search department and webmaster platform;
It is understandable that small webmasters feel that their stations have been blocked, but can we turn around and see if the stations they build are really operated from a perspective that is valuable to users? Or is it just for SEO, piecing together articles and forcibly pulling out so-called original articles based on keywords? Calm down and think about it, there are actually many such situations among the stations that have been punished. If your station is really operating for users to do valuable things that can help users solve their needs and is punished, then complain: http://tousu.baidu.com/webmaster/suggest. It is meaningless to do other useless work. Your time is also the cost. After all, solving the problem is the king. Stations that think they have no problems should hurry up and complain. Webmasters who think they have problems with their site itself should also reflect on trying to operate some regular stations? Consider your own profits based on operating some content sites that are valuable to netizens, rather than maliciously grabbing traffic from Baidu. Cheating is not a long-term time. Shouldn't most webmasters reflect on the way they operate their sites?
About Baidu's open attitude:
From the beginning of sitemap internal testing to the launch of Baidu's webmaster forum, we can see Baidu's open attitude. Although the webmaster forum has closed ordinary registration, it is said that it is preparing to open invitation registration to improve the quality of forum users. The webmaster platform operators are also actively looking for ways to formulate strategies to improve the quality of forum posts and attract high-quality users to enter the forum. My colleague Baidu Webmaster Platform has launched and is planning to launch a series of webmaster tools to assist webmasters in their operations. Outside the forum, it has also opened a webmaster platform Sina Weibo. Anyone with Sina Weibo can feedback questions. I noticed that the webmaster platform Weibo also responded to many questions.
Think about Baidu in the past. The update algorithm basically would not consider webmasters. Not only in the webmasters circle, but also within Baidu, it is a very mysterious department. Looking at it, Baidu Search has taken a big step in communicating with webmasters, but it has not yet found the best communication status. Students who have experienced webmasters for several years should feel how difficult it is to wait for Baidu to open up. They expect Baidu to do better and be able to better communicate with webmasters. It can achieve mutual benefit and win-win results on the basis of purifying online garbage and improving user experience. Without webmasters, there would be no Baidu. Without Baidu, it would be difficult to promote webmasters at this stage. Therefore, Baidu should be working hard in this direction in the future, otherwise it would not open up webmaster platforms and webmaster forums.
About the development direction of webmasters:
Based on the intensity of Baidu's updates these times, the attitude of the official statement, and the recent communication report between Robin, director of wheat bag operations, and Baidu's search department (involving originality, experience, openness, algorithm upgrade publicity, strengthening communication with webmasters, Baidu's free products, etc.): baiduseoguide.com/bbs/viewtopic.php? f=4&t=4031, you can see Baidu really want to crack down on spam frequently shot, although the industry generally believes that Baidu technology is far less than Google, but in the processing of spam technology believe has been more accurate, do garbage station and station group money way is far less than before, living space is getting smaller and smaller, why not collapse to choose a direction to operate a website? If you don't have the legendary NB characters to mine Baidu ranking loopholes, then choose to operate a website well, instead of setting up keyword collection, or rigidly pulling out content.
My own example: I still have a website where I am a consultant whose rights have been downgraded by Baidu (a blow before this update). Baidu's webmaster platform shows that the index volume is more than 7000 W, but the traffic volume of Baidu's downgraded rights is terrible. At that time, I cleared up everything that might cheat and found many connections. I searched for almost all the relationships with the BOSS over there, but I had no place to cry. There were more than 10 calls a day, but there was still no hope at all (attached photo). It has been downgraded now, and I don't know when it will be restored, but we have been an old website for nearly 10 years, and we are still asking all editors to update it normally. I believe that Baidu will not permanently put this website in a black box. It will be restored one day. At the same time, the company's BOSS is also looking for new development opportunities. I have talked to many ideas that are considered from the user's perspective and then consider the profit point. I recommend everyone to read "The Theory of Degradation": http://meditic.com/degrading-for-success/.
I saw a webmaster complaining on the forum: "I have changed everything I should have changed, but I was still punished. There was no personal response from the official. I don't know what I'm doing?" If the cheating website will regain its weight immediately or within a foreseeable period of time after it is corrected, then I can cheat without fear. Cheating and grabbing traffic can easily only last for a few days. When I know that Baidu will recover immediately after I correct it or after a fixed time, then I will cheat. I will change it after being punished. Anyway, I know when it will recover, so I will cheat after I recover. I think this should be the reason why Baidu doesn't talk about the punishment time for cheating websites. At the same time, I also believe that Baidu will not permanently lock so many domain names or domain names that are not too serious and too many times of cheating into small black rooms and continue to operate regularly. It will still be resumed. It depends on whether the webmaster can persist and whether it will operate regularly.
Regarding Baidu Search Complaints:
In the past, after everyone complained, Baidu would not reply. There are so many webmasters in China, and there would be many complaints. Baidu couldn't handle it. There were also many complaints that were childish, such as why the snapshot was not updated, why other people ranked so well, and the home page of their own site was not first. Baidu does not update or sort for one station. Baidu's algorithm does not target a certain station. Just like webmasters designing ranking rules for their article list pages, do you consider where an article ranks? No, the same is true for Baidu. It only considers sorting according to rules to meet the expectations of netizens 'searches, rather than targeting your website. Snapshots also have updated rules, so if it weren't for the snapshot of sensitive words, I think it would be useless to complain. From another perspective, you wouldn't reply, because there are too many childish questions, and you can only pick up objective and high-quality complaints and submit them to the internal team for discussion. How can you reply? Don't compare with Google. Google also gives automatic reply templates such as "You have violated the quality guidelines" and "Please automatically clean up spam links and re-submit them for review". There are also no manual replies one by one. If you really want to restore them one by one, Baidu will have to recruit a lot of "customer service", and we still need customer service who is proficient in Baidu's algorithm. At least I don't think it's possible.
Previously, there were only web complaints under "Baidu Complaints". Now a new "Webmaster Complaint" has been added to the webmaster platform. Let's make a complaint about this accidental injury first. Don't expect Baidu to reply."Webmaster Complaint" is a public complaint against the SERP snapshot problem. All users who feel that the search results are not good can complain. The "Webmaster Complaint Center" is a complaint channel specially opened for webmasters. I believe that the efficiency will be better after it is accurately split out. At the same time, after Baidu determines to restore your website, it will not restore it immediately, but will restore it uniformly during the next database update, so webmasters don't expect so much. Everyone is a website and has a slightly larger amount of data. Anyone with experience in website operations will understand this. Feeling the bad or good impact immediately after a complaint is generally not the reason for initiating a complaint. Analyze the problem more comprehensively.
Regarding "Why doesn't Baidu handle some words whose search results are so garbage?" (Supplementary)
I only say what I understand from the perspective of the webmasters as a website operator: I think the reason should be this. This time, we will crack down on collection and website groups. After cracking down on the website with this cheating method, we will confirm that the corresponding websites with other cheating methods will come out. Baidu's anti-cheating department will need time to collect, collate and study countermeasures to clean up cheating. It is not that Baidu has deliberately improved their ranking. Everyone can wait and see. If the result is too garbage, you can choose to report it. It says that if the report is not returned, you will receive a response, but it should be collected, sorted and studied (think about whether you first test all aspects of BUG when adjusting your website, then collect BUG performance, analyze the causes of the BUG, and then adjust it). Don't think that reporting is meaningless if you don't get a reply. Maybe the next project to be tracked by Baidu's anti-cheating department is the project you care about.
Regarding the problem of content spam on news source websites, report it. Baidu has issued a statement to deal with spam news sources. Moreover, the outsourced channels of some portal websites (such as Sina) have been punished by Baidu Search for the quality of news and too much soft text. Baidu Search has almost no traffic left. Baidu should not want to lose users because of this, so reporting is still meaningful. It's just that the anti-cheating department has limited energy and needs to collect feedback and schedule and track the problem according to the severity of the problem. (Normal Internet companies should follow this process, rather than immediately processing every feedback they see, at least not in the few companies I have worked for)
Views on this incident:
First of all, Baidu's algorithm upgrade is correct. In order to improve the quality of SERP, the promotion method is a bit radical. The algorithm upgrade may cause accidental injury without giving the webmaster a special complaint channel in advance. Look at Baidu's subsequent series of actions: Issuing a statement, establishing a new complaint channel, and promising to announce the status of complaints and the recovery of accidentally injured sites. At the same time, it also stated that webmasters will be notified in advance of major updates in the future. This shows that Baidu has also considered small and medium-sized webmasters and attaches great importance to the existence of small webmasters.
I didn't go to the YY of the "Anti-Baidu Alliance" to see the specific "grand occasion", but I wanted to say that such malicious clicks are illegal and require time and cost. At the same time, I feel that there should be a promoter behind the scenes pushing everyone away. I won't say much about this. The anti-cheating of Baidu's bidding will not be a simple decoration, so why bother? At this time, the cheating webmaster turned to the regular website, and the regular website was punished. Let's hurry up and complain. It's the same sentence,"Solving the problem is the king's way."
Summary: Baidu needs to improve and ease the work promotion process; webmasters should calmly pay attention to official developments and seek solutions. Impulsions may be taken advantage of, and solving problems is the king's way! (In fact, people will object to anything you say at this moment. I didn't say that Baidu is definitely right. I just thought that the webmaster should find a way to solve the problem. Is it possible to solve your own problems by spending your own time and forcing Baidu to submit? I didn't just consider the "elegance" of the user experience and the feeling of public webmasters. Everyone is a loser, so there's no need to pretend to be so big. I only know that when encountering problems, I will do my best as soon as possible and do what I can to solve the current problems. I have a poor writing background from an engineering background and have inappropriate words. Please forgive me for not being too literary)
Although I feel that I have viewed this matter from a very objective perspective, to avoid being called "50 cents", I'd better show it with two pictures (if I deliberately pick faults, it won't prove anything):
