homeIntra-chain: Large portal websites or websites with rich content for a long time, you don't need to consider how many, as long as it is natural and reasonable. It is relatively reasonable to control the number of internal links on the home page of new stations within 100, within 150 after 3 months, and within 200 for old stations after 6 months. Everything is based on the principle of "user experience" and don't deliberately pile up keyword links. For example, accumulating multiple homepage keyword links on the homepage can easily be judged as excessive optimization.
The number of internal links on the inside pages of the website is based on the principle of "user experience". Keyword anchor text links appear reasonably and naturally, and the number of internal links is controlled by combining the number of words and density of articles. Also consider the issue of link relevance. Under normal circumstances, it is most reasonable to have 2-3 internal links in a 300-word article. If you are a new site, it is best not to add an internal chain or just add one, so that it can be included by Baidu better and faster. When the website has a certain weight and a large number of articles, add the number of internal links appropriately and reasonably.
Summary of the number of intra-links on the website: The number of intra-links should be based on the user experience, and the purpose of forming the entire website into a reasonably laid out "web", so as to facilitate the smooth crawling and continuous crawling of spiders, thereby improving the weight and ranking of anchor text keywords. Many large portal websites such as Sina and Netease rely on a huge number of internal links to increase the weight and ranking of keywords.