Nowadays, some friends often ask me questions about domain name registration and what kind of domain name is good to register. Let me talk about my personal opinions, not necessarily for reference only. Please correct anything wrong. I personally think that.com should be the most authoritative choice for domain name registration in China, followed by. net,.cn, and com.cn. However, the.cn domain name seems to have more restrictions on website creation. I heard that some websites are not allowed to do.cn is not allowed to do. A website with friendly links used to use.cn and was eventually replaced by.com. However, it seems that some restrictions have been loosened recently. However, China's network control is really difficult to draw conclusions, and it may start to restrict it one day.
How to choose a domain name should be based on the purpose of using the domain name. The purposes of selecting a domain name can be roughly divided into the following
1. Domain name investment
The golden period of domain name investment has passed, and there will be no good domain names waiting for us to register. If you want to invest in domain name again, in addition to choosing some shorter domain names, it will be a bit unethical to rush the corporate brand. But that's the case for business, and it's the same as trademark grabbing, for example "Chuangdao business card printing"When you see that Chuangdao business card printing spends a lot of advertising fees on publicity, when you see that the company's business is growing steadily, and the company has been operating for many years and has a certain influence in the market, you can register.www.chuangdaozhika.comOf course, such a domain name is a bit long. How much is the domain name worth? I think the domain name will have corresponding value as much as the brand is worth. People who build websites probably know about the matter between kaixin.com and kaixin001.com. If he does not acquire the domain name, once the domain name falls into the hands of competitors, it will cause direct losses. Of course, this is still a certain risk. For example,"Chuangdao Card Making" developed and finally changed its name to "Chuangdao". At the same time, not only did the Chuangdao trademark be registered, but also registered.www.chuangdaoren.com www.chuangdaoren.net www.chuangdaoren.cn www.chuangdaoren.com.cn。This is the so-called investment is risky, but this probability is relatively small, and companies will not easily change their names or trademarks.
2. Commercial website
I think the first thing to register domain names for commercial websites is to protect the brand, that is, the name of the website corresponds to the domain name. For example, the domain name corresponding to Baidu iswww.baidu.com
The corresponding domain name for Alibaba iswww.ailibaba.comThe domain name corresponding to Materials Tong iswww.wuzitong.com Now, if you are doing business websites, don't use abstract names like Sohu and Yahoo. Their domain names are not conducive to remembering. They should be more straightforward and easy to understand and remember, just like oops.www.aiyahao.com online to findwww.wangshangzhao.com This kind of name is good for publicity and you can remember it once. There is also a drawback that some domain names are too long and easily typed incorrectly. Therefore, it is recommended to choose a shorter domain name and try not to choose a domain name with nasal sounds such as Ningshang. comwww.mingshangwang.com Ning nin can easily be confused.
In short, it is a short, straightforward, easy-to-remember and easy-to-understand, industry-related double-spelled or full-spelled domain name. In this way, during the promotion time, people will not remember the name of the website without knowing what the URL is. From then on, many copycat versions of websites will emerge. For example,"Kaixin.com", I found a report on Kaixin.com and everyone can take a look.
3. Enterprise website establishment
It is best to choose a domain name that is consistent with your own brand when building a website. If you are snatched, you will have to look at the value of your brand. If the value is too high, you will have to purchase the domain name. There are too many companies with the same name across the country. It is recommended not to purchase it yourself directly. It will be much cheaper to entrust others to purchase it.
I am not interested in the nature of those unused domain names, such as.cc,.so and other domain names, because these domain names are short, but if you register these short domain names and vigorously promote them, many people will mistakenly think that the suffix is. com. As a result, it will only enhance the value of the.com domain name and withdraw some traffic to the.com website. If.com were a similar site, then you would be a living Lei Feng. Let alone the suffix, everyone should know about the HC and Ganji.com incident, which led to the ganlvwang.com withdrawal of a lot of traffic and sougou.com has to be guarded against. hc3600.com
The suggestions are personal opinions for reference only, and corrections are welcome.
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Note: True and False Kaixin
The dispute over the domain names of real and fake Kaixin websites lasted for more than a year and became a sensation. Recently, Kaixin CEO Cheng Binghao confessed the experience and lessons of this domain name dispute at an event
On November 25, Kaixin.com CEO Cheng Binghao participated in a salon event created by entrepreneurs. During the interactive session, an entrepreneur asked,"Kaixin.com's domain name has 001 (kaixin001), and Renren.com also made a Kaixin.com sniper you, which is said to have caused the loss of 30 million users. What is the biggest lesson this brings to you? What can be learned from entrepreneurs? When entrepreneurs are still in a very weak state, how to deal with the plunder of their existing resources by those big companies?"
Cheng Binghao reviewed in detail the entire process of Kaixin being attacked by Thousand Oaks: "When we were doing Kaixin, we wanted to name it Kaixin, and we like this name very much. First, we feel that we should be happy; second, we feel that we should Open our hearts and be open.
I liked this name very much, so I decided to call it and buy this domain name. This domain name (at that time) was very expensive. It was in the hands of a specialized domain name reselling company, and it was American. We also went to the United States to contact them in English. He asked for US$200,000, and he said he would never make a counteroffer. No matter how much we tried to make a counteroffer, it would be useless. The key point is that this $200,000 is still an unimaginable number for our start-up company. The capital I used to start a business is my own 3 million yuan. Thanks to Sina, this is what I earned from working for Sina for 9 years.
There is nothing to say about having to spend 3 million yuan to buy servers. We bought 100 servers in two batches. When we bought the 200th server, we once put our family's real estate certificate on it. I don't think it's a pity. But I think why should I give so much money to someone who sells domain names?
At that time, I thought, first, we had all thought about it that we were an SNS website, and we would not do marketing promotion, nor would we do marketing promotion. We relied on friends to develop friends. At that time, we had done all these plans well. We relied on users to develop users. At that time, we felt that the domain name was not very important. We thought that of course it would be nice to have a simple domain name, but it was not a decisive factor, so we said at the time, okay! We registered a domain name called Kaixin001 (kaixin001.com). We still have that happy culture in it, so we added a 001 to the end. After we had this domain name, the website was launched in March 2008. Users were not troubled by this domain name, and soon our user number grew very large, with about 4 million registered users.
So we think a domain name like kaixin001 is okay? Because we think if someone gets the domain name kaixin.com, what harm will it do to us? It may have affected some users who type in kaixin.com themselves, but because we have the trademark of the word "Kaixin.com" and we have already called Kaixin.com first, we feel that even if our opponent has Kaixin.com, it cannot be called Kaixin.com. As long as it is not called Kaixin.com, I don't think it will have any impact on us, and it will be a small impact.
I really didn't expect that when we had 4 million users, there was indeed a company using the domain name kaixin.com, and it was called Kaixin.com. At that time, we still thought that if it was a small company, because small companies often do this to register a domain name similar to others, it wouldn't matter much, but we didn't expect it to be a big company.
It is to resort to the law. Another thing we didn't expect is that there are many procedures in the law: it is difficult to change a lawsuit from a loss to a win when a lawsuit is certain to be lost, but it can easily make the process very long. Last year, the court ruled on this case and ruled that we were established to sue our opponents for unfair competition and fined 400,000 yuan. A lawyer friend told me that such penalties involving intellectual property rights are already a very high number."
Wang Chunlei, a senior online brand protection expert and COO of Mingshang.com, said that the domain name dispute between Kaixin and Thousand Oak Kaixin has given great inspiration to the application and protection of corporate brands and domain names. Domain names are very critical to a new company, especially those related to the Internet. The domain name dispute over Kaixin has made everyone realize the importance of corporate domain name protection. Enterprises need to consider the company's name, brand, domain name, and trademark as a whole at the beginning of their business to avoid leaving hidden dangers in the future. When obtaining a domain name, you must also register the trademark corresponding to the domain name in order to obtain legal protection. In this way, if the relevant domain name is used maliciously, the relevant domain name can be recovered through domain name arbitration or litigation in a timely manner.
Overview of the basics of domain names (Note: This is excerpt from the Internet)
1. What is a domain name?
A domain name is the name of a server or a network system on the Internet. There are no duplicate domain names in the world and domain names are unique. Technically speaking, domain names are just a way to solve address mapping problems on the Internet. It can be said to be just a technical term. However, since the Internet has become the Internet of people all over the world, domain names have naturally become a social science term.
2. What is the level of domain names?
Domain names are divided into top-level (TOP-LEVEL), second-level (SECOND-LEVEL), sub-domain (SUB-DOMAIN), etc.
The top level is divided into several types, namely:
.COM Commercial institution or company
.ORG Non-profit organizations, groups
.GOV Government Departments
.MIL Military Branch
. NET An organization or company engaged in Internet-related network services
.XX is a two-letter country code, such as.CN for China,.JP for Japan,.UK for the United Kingdom, etc. Generally speaking, large companies or institutions with international business do not use country codes. This domain name without a country code is also called an international domain name. In this case, the second level of the domain name is the characteristic part that represents an institution or company, such as IBM in IBM.COM. For domain names with country codes, the characteristic part representing an institution or company is the third level, such as ABC in ABC.COM.JP.
.biz means business
.info General information service usage
.tv
As an international top-level domain name, it was originally a country code top-level domain name of Tuvalu, a Pacific island country. Through an agreement with Tuvalu, DOTTV has become the exclusive registrar and registry authority for domain names with the suffix.TV.
.CC is an officially authorized domain name for cocos and keeling islands in the Indian Ocean in northwest Australia. In the United States,.CC has now become the third largest top-level domain name after.com and.net. Choosing to use.CC domain names has become a trend.
.SH is the country code top-level domain name of St. Helena Island, which is the abbreviation for the island where the great Napoleon was exiled for seven years.
3. Why register a domain name?
Internet domain names, like trademarks, are one of your symbols on the Internet. Domain names on the Internet are very limited because there is only one for each domain name. If your company's name is Intellectual Business Management Ltd., You want to register your company's domain name as IBM.COM. International Business Machines Corporation (IBM) does not have any priority compared to you, but this domain name has already been snatched by it! In the United States, even small department stores and small gas stations on the street are registering their domain names to promote their products and services online. As a smart and far-sighted businessman, the sooner you act, the more likely you are to get the domain name you need.
4. What is the difference between a free domain name and the domain name registered by my company?
Most free domain names are sub-domain names, such as "www.yahoo.com","mail.yahoo.com","shop.yahoo.com" and other mid-term names: "www","mail" and "shop" are all sub-domain names of "yahoo", a domain name with actual domain name property rights. They have no property rights protection, can be repeated, and are not unique in the world. Since the user has no ownership of the domain name, it may be discarded or invalid at any time. At the same time, property rights disputes are also common in many so-called free top-level domains. Remember, there is no free lunch in the world. Be careful of wolves in sheep's clothing and follow the legal procedures step by step.
5. What kind of domain name registration services does Wanwang provide?
Wanwang will provide you with comprehensive domain name registration services, the main contents include:
(1) Help you register the domain name you need;
(2) Use our domain name server to provide domain name resolution services for your domain name;
(3) Use our server to provide 15 domain name resolution records for your domain name for free, and you can add pan-domain name resolution;
(4) Transfer the domain name to another network or your own network when you need it.
6. What is the domain name query interface?
You can query domain name information through the following interfaces. You can mainly query information such as domain name owner, registration and expiration dates, domain name resolution server (DNS), and management contacts.
(1) Wanwang's domain name query system. You can query all registered domain name information provided by Wanwang.
Domain Name Service
(2) Other domain name query systems.
1)international domain name
Internet：Internet
Nsi：Nsi
Br：Br
Inww：Inww
Register：Register
2)ccTLDs
CC and TV: CC and TV
SH：SH
3)CNNIC domestic English domain name
Domestic English domain names
4)NSI global common Chinese domain name
NSI global common Chinese domain name
5)CNNIC common Chinese domain name
CNNIC common Chinese domain name
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