In 2006, I just started to get into contact with SEO because I felt that this concept was easy to understand and would definitely be recognized by the public in the future. If I could master this technology, it would definitely not be a problem to make a living from it in the future. In order to verify my judgment, I contacted some small bosses who were doing physical businesses, and I briefly introduced to them what I knew about search engine marketing. A guy who does waste recycling asked me what I do. I said that in computer network work, many families now have some TV that they don't use, but they may find you for a while, so they will go to the computer and search Baidu to find you. If your contact information ranks high, they will contact you. What I do is to make your company easier to be searched for. After I introduced him, I silently observed his reaction. I mainly wanted to see if he could understand the value inside. As expected, as a businessman, his intuition is keen, he gave me a thumbs up: or you college students are good ah, this can be done, then sit at home and wait for business to come.
So far, I still remember his thumb, I thank him for strengthening my faith, let me stick to the SEO road to go on, until today.
Collect scrap brother's words, in addition to verifying my judgment, there is a more important thing, in my SEO road just started, once confused, at a loss, how do I use this SEO technology to earn the first bucket of gold? Without survival guarantee, all dreams and persistence will turn to ashes. At this time, I remembered the smiling faces of the garbage collectors, these little bosses who were working hard to do physical business. I don't want to collect waste. It's impossible for him to understand SEO, but if SEO collects local keywords related to waste, it's obvious that ranking is easy. In a small area, how many waste collectors are doing local optimization. So, at the beginning, I set my direction to do website and SEO rankings for small business owners with partial products or services. The first customer is my fellow villager who runs a metal processing factory. The second customer is a ceramic tile agent owner I have not known for long. Then he is from an aluminum alloy door factory, a law firm, and a business card printer. They all have a higher judgment on the value of SEO than we do, so we should sell them technical results that can be understood by them to get higher returns.
I'm sorry to get to the point now. In this process, as SEOer, my main work is as follows:
1. Find business owners operating partial products through various relationships and channels. In fact, you can find many people in their circle of friends and relationships. Give them a brief introduction to online marketing and SEO. Then help them build a marketing corporate website and optimize some appropriate keywords.
2. When you receive a customer, you have to help them think of some suitable keywords. The purpose is not just ranking, but the effect. If customers can receive phone calls after two or three months of doing it and keep receiving business calls, they will thank you very much and introduce you to many businesses. Therefore, during this period, SEOer is a website builder, simple artist, keyword miner, external chain builder, product and article publisher, and even marketing article publisher on various platforms. Because your goal is effectiveness, not just ranking.
3. SEO is definitely volatile. Therefore, in order to ensure the effect, we need to do marketing on the entire network. In addition to optimizing our own website, we also need to build an additional website as a prevention and backup. Sometimes we need to send more marketing articles to classified information websites, local forums, industry websites, etc.
====== SEOer during this period is "all-powerful", and one person is responsible for the online marketing work of several customers ====
But please note that these customers must be small business sites so that one person can afford it. If you encounter a large website, the job of doing SEO is different. In the process of doing SEO outsourcing services, I received orders from several consultants. The consultants here can be equivalent to SEO directors of a team. His work generally includes the following:
1. Communicate with company managers or bosses about Internet trends every once in a while and talk about some success cases. For those who have just entered the industry, success stories are often the biggest incentive, just as most people who go to Taobao to open stores because they see a certain store selling more than 10,000 orders a day.
2. Make a summary of the work of the previous stage and a work plan for the next stage, implement the plan, expenditure budget, and expect the results.
3. Generally, large-scale website teams are relatively mature, with supporting programmers, artists, editors, and outposts. What supervisors need to do is basic training, division of labor, workload arrangement, and task performance of team members.
4. Conduct data analysis on website traffic to find more thinking inspiration, explore more long tails, and discover problems in a timely manner.
At this time, you need to visit various online marketing SEO circles often to gain some ideas and inspiration.
======= SEOer in this period is a "thinker" who has ideas, can express, and re-execute ====
Later, the clock was adjusted to 2010, and we had been training for more than a year, and more and more students were present. As a result, the pressure on after-sales consultation and service began to increase. Every time the algorithm was slightly adjusted, it would affect many students 'websites, and they would flock to them. They came to hope that we would provide help and diagnosis to prevent "disaster" from befalling them. At this time, we need to devote more time to paying attention to algorithm adjustments, and even start to nitpick about SEO and get into trouble. If you just do your own project, there is no need to be so serious about a small detail. However, in the face of so many students, you must find a way to explore a better solution. There will always be some extreme situations that will happen to a certain student. On the website, that kind of situation may be something we have never seen before on our own website. We have to study this situation. One is to be responsible to the students and the other is to be interested.
====== SEOer in this period is a "seeker", sensitive to algorithm changes and interested in special situations ====
During a class, I mentioned the idea of tapping the power of users to generate personalized long tails. One student told me that this is crowdsourcing. So, after class, I went to delve into the connotation of crowdsourcing: a huge project, we can split it up, let many participants complete the parts they are good at, and finally make the project large and invisible, benefiting the world. Internet projects such as Wikipedia and Baidu know. I was inspired when I learned this concept with my doubts. At this time, my suspicion is that search engine algorithms are changing rapidly, and all kinds of new situations are emerging one after another, and we are overwhelmed. As soon as Google introduced the Penguin algorithm, Baidu followed closely with Green Rose, and then there was Project Spark. There was a lot of noise in front of the 360, and then Sogou was eager to try again. Our research capabilities are no longer able to cope with such rapid changes. I want to ask the industry for help, and I must ask the industry for help.
The Yahoo Q & A Quora from foreign thinkers and the Baidu Zhizhihu from domestic thinkers gave me great inspiration, so the search Q & A (ask.seowhy.com) that everyone is seeing now has been born. We hope that she will become a knowledge ideal for SEO enthusiasts and even Internet marketers, so that industry elites will be happy to share their technology and marketing wisdom here, and therefore attract much attention.
====== The SEOer in this period is a "reader and sharer", sharing what I know and gaining what I don't know ==
My story is coming to an end here. I wonder if you see your own shadow on it?