First of all, let's talk about the definition of keywords. In search engines, keywords refer to the information used by users to find relevant content. It is the basis of search applications and search engine optimization. One of the functions of search engine optimization is to improve the relevance between the optimized page and a certain keyword. When I was reading posts and studying, I saw some friends calling keywords keywords.
The following is the classification of keywords:
Target keywords: The main keywords of your website. You want users to search for that word to come to the front page of your website.
Long-tail keywords: Various words with small individual searches but a large number of words.
Hot search keywords: The few or dozens of keywords that a website brings the most traffic from search engines.
Related keywords: Relevant keywords recommended by search engines for keywords searched by users.
The selection of keywords should follow the following principles
? The keywords should not be too broad
? The main keywords are not suitable for being too long or too special
? Think from the user's perspective
? Select the keyword that has been searched most times and has the least competition
? Related to the website
Okay, what are keywords and keyword selection principlesBeijing seoThat's all.