1. No one guarantees ranking
This was the first thing I learned, but it was definitely one of the most important. No one can guarantee rankings in search engine optimization. Rankings are constantly changing for complex reasons, such as changes in algorithms, attacks from competitors, or simply your content gets older, but the consequences are always the same, and you can never guarantee the ranking of your website.
2. You need a lot of patience to achieve results
The second most important lesson is that search engine optimization is definitely not a way to get rich quick. In order to see the results, in addition to skills, you need a lot of effort and patience, and there may not be good results yet.
3. Do not optimize keywords that violate regulations
4。Stabilize adding friendship links
Backlinks may help youSEOSuccess, but don't rush to hang too many links. Don't sell links. At present, Tianchao-buying links are serious... As I mentioned in paragraph 2, you need a lot of patience and time. This applies to link building. It may be better if you add friendship links slowly.
5. One high-quality friendship link is worth more than 100 spam links
This is another valuable lesson learned that related, high-ranking websites have backlinks that weigh more than hundreds of spam links. Panda algorithm updates, spam links, not only completely lose their value, they are also harmful links.
6. Content is king
It's time to repeat because it's so real. If you don't have good content, you're just wasting your time and money. Period.
7. Meta tags are still very important, especially the title
Ten years ago, when I started doing search engine optimization, meta tags are more important today than they were ten years ago. Special <title>label.
8. Research on keywords
SEO hasn't changed much in ten years, and the wrong and correct keywords in websites have been used. This is why keyword research is very, very important. If you are doing this wrong, all your subsequent efforts are doomed to failure. You need to identify the right keywords and optimize them, rather than ranking well for certain keywords but not converting.
9 Choose the right tool. Domestic webmaster tools, Baidu webmaster tools, etc.
If you don't have the right tools, you will get the wrong feedback, which is a tragedy.
10. Fast or die
SEO is very dynamic. You must hurry or you will die. When search engine algorithms change, because if you don't act quickly, your ranking will drop. The right to be reduced even by k.
11 You cannot rely on SEO alone
SEO is very powerful, but you can't rely on it alone. You also need PPC, social sharing, etc. These methods combined can help you achieve real success.
12 Monitor and analyze website data at any time
13 Google is not the only search engine
Google may have the largest share, but some other search engines, such as Bing or Baidu, can bring in the majority of traffic.
14. Diversify search engine optimization strategies
Keywords for backlinks in strategic locations and high-quality are at the heart of SEO, but there are many other tactics. Even if you see the results of your current search engine optimization strategy, always try to diversify.
15. Choose a stable host
This is another very, very, very important point. Nowadays, virtual hosting prices are cheap, so there is no excuse to turn an unreliable vendor into it. When your host is regular, robots cannot crawl your website, and worse, when users click on search ranking results, they have nowhere to go. As a result, the loss of money and images is huge.
16. Understand marketing, web design and development
SEO is powerful, but when you use it with marketing, web design and Web development, it can help you get the big picture. No one says you need to become a world-renowned marketer, designer or developer, but you must have at least a basic understanding of these three areas.
17 Search engine optimization is a team game
SEO is not a lonely wolf field. You need to work closely with editors, designers, developers, product managers, etc.
18, Don't forget to redirect and 404 yards
Redirects and 404 errors are often forgotten, but they can do great harm if misused. Take the time to check, redirect and handle 404 errors as they should.
19 Your competitor is your teacher
Your competition is one of your best teachers. Just analyze what they do and you will learn. For example, if you perform a backlining analysis, you can quickly identify some good websites that you can exchange for friendship links with.
20 Don't be obsessed with numbers
When I say, monitor and measure everything, that doesn't mean you should lose your mind's indicators. Numbers give you the direction, but don't let them lead you through your life. Page rankings, or your other rankings are just numbers, it's meaningless to be obsessed with.
21 You can use the same search engine optimization strategies for different types of websites
From a magazine website, from a corporate website, an e-commerce website is very different. You need to take all these different accounts and use different search engine optimization strategies.
22 Everyone can grow big on the Internet
Even if you are a small company, you can still get better rankings than the big guys. No, you don't need them to be above their budget. Good content and search engine optimization skills are needed.
23 Your ranking should never be too good
No matter how good your rankings are, there is always room for improvement. For example, if you rank for a given keyword and you can try to achieve those related keywords, your website may not rank very well.
24. Don't become a slave to work
SEO can be addictive, especially when you see the results. However, when you become a slave to work, this is not good. You need to get the life you know when to stop. Not only is this good for your health, but it will make you more productive, so always plan to stay away from the computer for a few days.
25. Be sure to fill in your <ALT>label and
<ALT>Tags are sometimes ignored and left blank, but they also count, especially for websites with images, such as e-commerce sites or image galleries. If your competitor <ALT>tab is empty and you have filled out alt, this gives you a huge advantage.