First of all, you must have a clear understanding of the user's website. The understanding of the user's website must be thorough and comprehensive, including website theme, website size, website column settings, website inclusion number, website weight and PR value, website keyword settings, website optimization ranking, etc., all of which must have a clear understanding of how to formulateSEOWebsite optimization plans are very important. In addition, check whether the website is in a state of being punished. If the website is in a state of being punished and demoted, then this factor must also be included in the SEO website optimization plan.
Secondly, formulate a website revision plan. If the layout structure and directory hierarchy of the user's website are unreasonable, then a plan for website revision is needed. Considering that large-scale revisions may be detrimental to website optimization, in order to reduce the sensitivity of website revisions to search engines, a daily, weekly, and monthly page revision plan is formulated. Which pages will be revised first, which pages will be revised next, and which pages will be revised last. Detailed planning must be made, and the order must be distinguished according to the priority and importance of the pages. The revision of a webpage should be gradual and carried out in a reasonable and compliant manner while ensuring that the webpage file name and directory path do not change. When formulating a plan, various elements of website optimization should be fully included, such as making small modifications to the title of the webpage, webpage keywords, webpage content, etc., including the distribution of keywords on the webpage, webpage intra-link settings, image ALT attributes, etc. Make modifications and so on.
Secondly, formulate an original content update plan. Adding original content to your website is a necessary means of SEO website optimization. In fact, we cannot revise the pages that have been included on the website, but the scope cannot be too large. We can only make small-scale local modifications to avoid affecting the weight of the website due to the excessive scope of the changes. The increase in website weight mainly comes from the addition of new pages. Make a daily, weekly, and monthly original article writing plan, and reasonably allocate keywords in original articles. Such web pages are what search engines like to crawl, so the inclusion speed should be relatively fast and can be improved in a short period of time. The weight of the website. The frequency of adding new pages can be maintained at 1-2 per day, not too many. These should be formulated in the plan.
Then, make a plan for the construction of the website's external chain. Website external links are an important source of website weight improvement. Plans to build external links for websites should be an important part of SEO website optimization. Make a plan for how many effective external links to build for the website every day, week, and month, including high-quality external links and general external links. The plan to exchange friendly links for the website every week should also be included in the entire external chain construction plan.
Finally, the development of website optimization ranking phased and overall goal plan. The purpose of SEO website optimization is mainly to improve the ranking of the website. Then we should formulate the phased plan of website optimization ranking according to the requirements of users, in order to finally achieve the overall goal of website optimization. Taking into account various uncertain factors of website optimization, this phased plan is also a rough plan, which cannot be accurately reflected in the website optimization ranking at that time. The purpose of formulating this phased plan is to promote optimization personnel to make great efforts in website optimization and not to disappoint users.