Self-media includes but is not limited to personal microblogs, personal blogs, personal homepages, etc. Among them, the most representative hosting platforms are Facebook and Twitter in the United States, Qzone, Sina Weibo, Tencent Weibo and Renren in China, WeChat Circle of Friends, WeChat Public Platform, Pipi Elf, Tieba, etc.
Let's talk about self-media related data. Let's look at the importance of self-media and I won't explain it.
(1): The Baidu Index shows that the average search index of "self-media" in the past six months is 795;
(2): The Weibo Hotword Index shows that the number of hot discussions on "self-media" in the past six months has been 9000, with a peak of 100,000;
(3): The results of Baidu News 'search for "self-media" were 774000;
(4): In Baidu's list of 100 writers, the number of people in the Internet category has reached 119, and the number of people in the cultural category has reached 99;
(5): The number of people in the science and technology category subscribed to self-media by Sohu News client reached 158;
(6): The number of authors shown in the 360 media platform list reaches: 176;
(7): As of November 8, 2013, the number of registrations on the WeChat public platform exceeded 2 million;
(8): According to incomplete statistics, the number of self-media visitors to today's headlines has exceeded 100;
Since what I want to talk about is the role of self-media platform submission on SEO, this kind of self-media platform mainly refers to the Internet self-media platform with computer ports, excluding the self-media platform with mobile application ports. Submission on Internet self-media platforms has two major effects on SEO alone.
First, the large number of reprints of articles is conducive to the proliferation of website names, keywords and website addresses. Self-media platforms generally review submitted articles more strictly, and the articles are of high quality and have certain ideological nature. Therefore, articles can be reprinted in large numbers. Users can attach the name, keywords and URL of the website to the end of the articles they submit. The high reprint rate can allow this information to be widely spread on the Internet in a short period of time. According to my experience, articles on high-quality self-media platforms will be reprinted at least 5 times.
Second, the article indicates the source, which is conducive to increasing the weight of the website. How much weight Baidu assigns to a website is how much high-quality content the website can contribute to the Internet. The more content it contributes, the higher the quality, the higher the weight. Articles published on media platforms are allowed to indicate the source, and when reprinted, the source is indicated.
Based on the author's experience in submitting articles, if a large number of articles are submitted from self-media, the weight of the website will indeed be improved by Baidu. As for some people who believe that articles submitted from media platforms can directly bring traffic to websites, this conclusion is debatable. Because very few people will log in to the website where the article originated just because they read an article published on a certain website. As for the possibility of looking for the author's WeChat account or the company's Weibo account, that's another matter. It no longer belongs toSEOscope.