First, the quality of articles on corporate websites is not high. This is the most common shortcoming of many corporate websites. The main reason is that many webmasters optimize for optimization. Many corporate products are similar. If webmasters optimize for optimization, we can often see that the most prominent feature of these articles is that they are assembly-line articles, such as recording the characteristics of some corporate products through a few simple sentences like running books. These characteristics are similar to those of colleagues. There is nothing new for users, but for search engines, it is very easy to fall into the embarrassing situation of excessive repetition. The author suggests that although the content of corporate websites often makes seoer confused about what to do, the author suggests that we should grasp one thing and write articles with the purpose of serving and considering users. In the process of writing the article, we should carry out our opinions on the characteristics and functions of each product. When integrated into the process of writing an article, users see flesh-and-blood words, rather than stereotyped and boring things. I think seoer should strive to pursue these things in the process of writing.
Second, the user experience of corporate websites is not ideal. It is not difficult for us to open many corporate websites to find that there are a lot of pop-up consultation windows and many site structures are confusing and unsightly. These low-quality user experiences are fatal to website optimization, because the upgrade of Baidu's algorithm has analyzed user behavior. Integrated into the new algorithm, these low-quality user experiences lead to a high bounce rate of websites, which is what search engines care about most, and it is inevitable that websites will be downgraded. When optimizing the website, the author has always focused on using user experience as the basis. For example, we can place some customer cases, visitor messages, and some new media marketing such as Weibo in conspicuous positions. Only by making users comfortable will users buy your orders and consult your products. The website places many such pop-ups, which inevitably leads to a bit impatient and reckless progress, hindering users 'reading experience and preventing users from looking for valuable information in the first time. Therefore, a low-quality user experience will inevitably lead to customer loss, increase Baidu's distrust of the website, and it is reasonable to decline in ranking.
Third, the website chain is unreasonable. Lead to the right I think the most critical factor is outside the chain this, many times outside the chain suddenly large-scale increase or decrease is the most direct reason for the site was Baidu down the right, to his site for example, the author before a lot of platform release soft by some low-quality forum large-scale collection, the next day the website ranking directly dropped to 100 outside, through the author's personal experience found that the chain of bad factors is the most critical cause of the right to drop, Therefore, the author believes that we must have a reasonable plan when carrying out the construction of the external chain, how many are released every day? On what platform? The growth rate must be grasped bit by bit. The irregularities and irregularities in the external chain are the most common factors that lead to the reduction of power in enterprises. Because every day, in addition to publishing articles, most of the time is concentrated on the external chain. If you are careless, problems will occur. Often standing by the river is the best interpretation of the construction of the external chain. Everyone must be cautious.
above isseoExplanation of 3 points that are easy to cheat in enterprise optimization