On October 26, the first phase of the Baidu Webmaster Platform High-end SEO Club salon event jointly organized by Baidu Webmaster Platform and MADcon came to a successful conclusion. The industry's senior SEOER and several senior leaders of Baidu's web search who participated in this salon exchange conducted free exchanges around the three themes of webmaster platform, web search and website security in a relaxed atmosphere. The website leaders at the scene gave a lot of valuable feedback and suggestions, and the Baidu web search team also answered the questions generally reported by webmasters.
The following is the content of this salon exchange, share it!
Classification of questions for this salon exchange:
1. Page inclusion issues
2. Ranking and weighting issues
3. Webmaster Platform Tools-Deadchain Tools Usage Problems
4. Webmaster Platform Tools-Security Detection Tools Issues
5. Ranking issues of original content
6. Website cheating caused by k problem
7. Baidu's web search views on external chains
8. Baidu Web Search handles complaints submitted by webmasters
I. Page inclusion issues
1. 404 page questions:
Q: When we generate a 404 due to changes, how long will Baidu recognize it? How many times does it need to be identified before deleting it? For some special pages that have not been completed yet, they may be temporarily set to 404 pages, and the pages will be restored soon. However, some of these special pages can be restored quickly, and others will take a long time to be included. Therefore, when there is major news, there will be a worry about the timely inclusion of major topics.
Lee: There will be no fixed time. The time for deletion will be determined based on the update frequency of the webpage and the channel in which it is located. For pages that are not done well or are not as dead links, try not to use the return code of 404. I hope to use the return code of 503 as much as possible. In this way, the spider can better identify it.
2. Timeliness issues
Q: The current timeliness of Baidu's inclusion is a win-win situation for Baidu and webmasters. However, for major events held regularly every year (such as the Golden Bell Festival), can the weights or algorithms of such events be optimized at a fixed time?
Lee: If this is not done so far, the search team will try its best to improve the experience in this regard, and will also improve the experience through simple methods such as tool forms and protocols to achieve timely updates of the page.
Q: For some news, editors may need to modify the title of the news later, but the updates included in Baidu's web pages are very slow and the page cannot be updated for a long time.
Lee: For example, changing the title of a web page should theoretically be updated in a timely manner, but it is not done yet.
3. Resolution of the 301 jump problem
Lee: Baidu webmaster platform will launch tools for 301 jumps as soon as possible and will launch a website revision tool.
4. Problems with the inclusion of pages with more pictures and flashes and less text content:
Q: Currently, many pages may not have a lot of text, but more pictures and flash. For pages without a lot of text, can search engines identify the resources in this page well?
Lee: Currently, we are launching a tool to display spider crawl logs to see if it meets the webmaster's crawl wishes. For some websites with a lot of js, assuming that the current inclusion is not good, we can first minimize the use of js.
5. After the inclusion of pages of the same type with a large number of websites reaches a certain value, the inclusion will increase very slowly.
Q: For example, Renren's diary has tens of millions of data. It took more than a year to collect millions of data. Most of the content is of high quality, but after the collection reaches a certain value, it has not increased. What is the reason for this?
Lee: Renren had some pages that were relatively closed before, but they have only been open in the past two years. However, based on previous log analysis, spider responded slowly to the changes to Renren, so it launched sitemap. I hope that everyone can use sitemap to actively push the data you want to index.
Q: For name-based products, after submitting them through sitemap, tens of millions of data still include 700w +. Will these pages be considered similar?
Lee: There are many Internet resources and many similar products. Due to limited resources, we will give priority to selecting valuable pages to crawl as much as possible. The number of pages submitted at one time is very large, and search engines need a certain amount of time to include them. Search engines may set a certain amount of pressure to crawl online every day to avoid putting too much pressure on webmasters. You can try to use Baidu webmaster platform's grabbing pressure adjustment tool to debug the crawling pressure of your website and increase the pressure. We can appropriately increase our pressure to speed up crawling.
2. Ranking and weighting issues
Q: Will noflow waste weight
Lee: No
Q: When 404 pages are not processed, will it affect the weight of the website?
Lee: The appearance of no results pages in a search is the biggest harm to users. This possibility will be considered to be poor in managing the content of the website.
3. Webmaster platform tools-dead chain tools use problems
Q: Does a 404 page have to be submitted to be deleted well? There are many garbage tags in the directory, and 404 is set, but it is not clear how many are included. Can we export all the garbage tag pages?
lee: Check for dead chain-spider access one by one to determine whether it is a dead chain. It is recommended that you take the initiative to submit dead links. Webmasters understand the situation of their own website and can submit them better. This tool is to make up for system problems. Currently, we are also exploring whether we can launch relatively simple tools to help webmasters solve this problem.
4. Issues with Safety Detection Tools
Lee: There are many cases where websites are hacked or hung up, which will show some ugly things in search engines. This will be a loss to the site itself, will also affect the search engine's judgment of the site, and will also be a kind of harm to users. And there are more and more such problems at present. Therefore, a safety reminder was launched. But these tags will have a great impact on the website, but our goal is to hope that the webmaster can solve the problem quickly. Currently, it has jointly launched two security tools with scanv: website security monitoring and vulnerability monitoring tool. I hope the website can pay attention to this issue.
1. Detection Tips
Q: The security inspection reminds me that there is a problem, but if I don't tell you which page is wrong, it is unlikely that I will check one by one or block all of them.
Lee: At present, some detection prompts are not described in detail enough. Now we will work together to improve the use and experience of the tools according to the needs of webmasters.
Q: There are thousands of websites on the website. How do we crawl and detect pages, detect them all, or select representative pages?
scanv: We will select some home pages and pages pushed by Baidu.
Lee: Security testing does not grab a large number of pages. It can be detected almost hundreds of times a day. Our search results will also be sent to testing, but the frequency will be calculated based on the performance of the website.
2. Vulnerability detection
Q: Will there be a rating mechanism for vulnerability detection that can prioritize? The vulnerability was detected before, but the operation and maintenance personnel did not know how to solve it, but seo needed to understand the impact of the vulnerability on website inclusion and traffic.
Lee: Some results of vulnerability detection are really not easy to understand, and the language needs to be improved to make it understandable.
scanv: We don't report very small problems now, but other security tools may still report them.
5. Ranking of original content
Q: The original page should theoretically rank well, but it is surpassed by other websites. Please explain?
Lee: Original content is surpassed by other forwarding websites. Currently, there are many problems with this problem. I hope it can be solved through this ecological project currently under way.
Ecological Project Introduction: Currently, there is a lot of garbage on the Internet, and many webmasters do content for search engines rather than users. Put forward the topic of Internet ecology to solve this problem, allocate Internet traffic to websites that actually produce content, give good treatment to websites with more resources, and match the best and best resources on the Internet for a certain keyword.
6. The website is cheated by k problems
1. Will the following websites be k?
Q: Some websites do not control user behavior, which may cause spam. The amount of data is too large. The amount of spam tags + paging is at the level of 700w +. The overall submission is worried that the weight will be k.
Lee: Many websites like to tag, but it is not a user behavior, but a direct capture of web search results. Although the tags are well written, the content is irrelevant and is also a form of cheating.
2. Handling of cheating pages:
Q: The website traffic dropped. After self-examination, it was found that it was due to the content of the site. What should we do with these pages? It is recommended that 404 should block it yourself, or should they be recognized as an improvement to these content?
Lee: Both are okay. Assuming that some resources under a directory are cheated, resources of a certain scale may be blocked. Search engines think that a website is cheating, and they will usually block whatever is wrong. However, if there is a lot of cheating content, the entire website may be kked out.
3. The website was reminded before it was k
Q: After the upgrade of Baidu's algorithm, if there is a website k, the webmaster will want to improve the product. Is there any warning of cheating in this situation, and the webmaster can improve it in advance.
Lee: Currently, there are major functional updates such as algorithm upgrades, and announcements will be issued to inform them, but there is no warning yet. In November, we will launch an early warning tool on the Baidu webmaster platform together with the anti-cheating team.
4. Baidu's views on station groups
Lee: Site groups are just a phenomenon, mainly depending on whether they have cheated. For example, Sohu has many websites, but they have not been hacked. As long as the station group can use legitimate means to do it, it will not be knocked out if it really creates content for users.
7. Baidu's web search views on external chains
Q: What does Baidu think is more appropriate for the external chain of seo?
Lee: Any search engine has basic principles for hyperlink computing. If there is an exchange of benefits, search engines will identify whether the link is sincerely promoting the website. The current trading links and black links are invalid. I hope everyone can truly win the recommendation of other webmasters.
Q: Can external links bring problems to website scoring?
Ni Yingwei: The starting point of many such demands is to compete with search engines. To be a search engine, you will go astray. It is impossible to map the search environment through this tool. The tool is only used as a reference and will not be directly equivalent to his algorithm. I hope everyone makes good use of tools and actively communicates. Don't use tools to think about mapping, tool flaws can be directly raised for improvement.
8. Baidu Web Search's handling of complaints submitted by webmasters
Q: What is Baidu's current handling of appeal issues?
Lee: There are thousands of complaints every day, and only 10% are valid complaints. There is too much invalid information, which leads to slow processing. I hope everyone can submit valid information as much as possible to reduce the amount of invalid work.