Hello, webmaster friends!
Regarding the behavior mentioned last time, we have recently found that a large number of websites continue to be used by attempting to manipulate websites in Baidu search results by cheating on hyperlinks. Among them, the behavior of purchasing and selling links through the so-called link trading platform is becoming increasingly fierce. First, it affects the quality of search results and harms the user experience; second, it harms the interests of a large number of webmasters who diligently build websites without purchasing links. Here, we apologize for failing to present to users the high-quality content provided by some diligent website builders; third, there is a vicious cycle, with fewer and fewer people working diligently to build websites and more and more speculators, which has led to the gradual deterioration of the Internet ecosystem. Through various channels of research, the above are the results that netizens, webmasters and Baidu do not want to see.
Here, we separately express our attitude on the behavior of buying and selling links and hope to further communicate with the majority of webmasters.
The general principle remains that deliberate manipulation of any links to or derived from your website will be further cracked down. Among them, the so-called high-weight links purchased in large quantities have been recognized by the engine and are no longer trusted; at the same time, sites that sell links in large quantities, no matter the so-called big sites or small sites, are no longer trusted by the engine. Moreover, sites that buy and sell links will be cracked down on in the future.
Here are a few simple examples for reference:
First, is malicious intrusion or purchase of the following links acceptable?
The following is a link that was maliciously added to a government website and publicly sold on some platforms. We severely crack down on this behavior;
Second, if the following link is publicly sold or traded through certain platforms, will search engines evade it because the website is a so-called big website?
As follows, for a regional news site, such links will mislead most users and cause losses to users. The engine will also strictly deal with the site that sells links while punishing the beneficiary site.
Finally, we would rather believe that most webmasters do such operations under unknown circumstances, so we hope that webmasters who have similar behaviors of deliberately interfering with search results will make modifications as soon as possible. In the future, we will address this kind of situation. Next algorithm update. At the same time, as long as the website focuses on providing high-quality content to netizens, before making any decision, as long as it thinks clearly whether it is beneficial to visitors rather than just targeting search engines or pursuing interests, it will definitely win users and search engines. favor.
Baidu Web Search Anti-Cheating Team November 5, 2012SEO training