Beijing seoLet's analyze the main common features of Baidu's K sites. Recently, many webmasters have discovered that Baidu has K sites on many websites. This is the largest K site since 2013. So how to deal with Baidu's recent K sites? So what K-Station is definitely not well understood to novice friends. Here is a little bit of knowledge for everyone. Under normal circumstances, K stations can be divided into two types: one is ranking, where your keywords are ranked first and suddenly rank behind 100; the other is all inclusion aspects, that is, all original pages you include, completely become 0. If your ranking was originally sixth, but now it has reached 11th, then you cannot become a K in this situation. This can only be said to be the floating of keywords on the website. Some friends say this situation is called a downgrade. In fact, this cannot be a downgrade. The downgrade refers to the comprehensive score of the website. Okay, the popularization of knowledge has been completed. Let's talk about the situation of this K station.
Looking back, let's think about when there have been K stations since the last major update of Baidu. One is June 8 and August 9, 2012. The closest ones to us are from December 26 to January this year. On the 6th of the month, then under what circumstances were K stations these three times? After I analyzed the several websites in my hand that were K, I found that they have one thing in common. Everyone can think about why other websites were not K, but these websites were K. They must have some similarities, otherwise they would not be K. Then let's analyze what they have in common. After analysis, there are three main characteristics.
The first characteristic is: security
The security referred to here is not a server vulnerability or a black chain. After statistics on Internet data, it was found that 3.2% of users have security problems when surfing the Internet, such as paying for things online, stolen Alipay passwords, phishing websites, etc. Therefore, security problems are a common problem on the Internet. So what do I mean by safety today? When we use Baidu to search for things online, or use software such as 360 and Security Butler to prompt XX security risk warnings. If you find some phishing websites or deceptive information during the search process, then we can report them. If the website has a security risk warning and you solve it, but you fail to prove that your website is real, then your website will be killed. Security here refers to the safety of netizens surfing the Internet. Is it because your website has a security risk? Not really. There are two situations where this security reminder is often used, one is being reported by the user, and the other is qualification. What is qualification, such as health care products? Health care products require qualification when operating. It is more important than certificate management. When your website has products such as health care products, and your website is risky, your website has no qualifications and no way to prove that your products are real, then your website must be K.
The second characteristic is: content
Many people think that website optimization means publishing some articles every day, and publishing some external linked websites will have rankings. This method really worked in the past. This method is an outdated method, and this method is no longer useful now. We all know that many corporate websites do not update such articles. If that corporate website after our site finds that hundreds or thousands of them are included, then it must publish a large number of articles every day. How did these articles come from? It was copied and pasted from the Internet. Many friends would check how much their website included when exchanging links. When we checked, we found that they included thousands or hundreds of them and felt that we had made a profit. In fact, this idea was wrong, because so many of their articles were worthless at all. However, no one browses such articles at all. In other words, these articles are time-sensitive, and she may include new things for you in the early stage and delete them later, so a large number of corporate websites are not suitable for being friends.
The third common denominator is: garbage outside the chain
We all know that Baidu's current external chain cycle is once a week. It's not that we posted an external chain or exchanged a link today, and our ranking will go up the next day. This algorithm ranking will only take effect after a week. The first cycle is the spider's crawling cycle. It must be effective only after the spider climbs over. Maybe it won't climb the next day after climbing today, or it may be a few days before climbing. In order to allow spiders to climb our website more often, we have to send high-quality external chains; the second cycle is the statistical cycle of your own external chains. Your external chains are not counted all the time, but are only effective every certain time. It is impossible to send external chains now and rank you now. This is impossible. Then the index quantity is updated every day, because the value of site is inaccurate, we can check it through the Baidu webmaster platform tool, which is relatively accurate.