It has been a year since the establishment of the SEO team in March last year. The road has been steady and steady. My road to entrepreneurship has not had the brilliant achievements of others, nor have their bumps and downs. I like to pursue development while maintaining stability, and I prefer to be down-to-earth. Today, I would like to use the platform of Webmaster Network to share the experience and lessons of forming an SEO team, in order to repay Webmaster Network for the help it brought to me on the road to starting a business.
1.SEO teamOr how many people does the studio need, and how should we choose the right team members?
Anyone who starts a business will not have much capital and employment experience, let alone the ability to manage team. Therefore, during this period, we need to hold multiple roles. Although it is a little tiring, we can master many necessary skills and experience. For example, customer service, the ability to facilitate orders and maintain old customers; editing, the ability to improve writing and plan writing; external chain specialists, which can hone people's patience and down-to-earth qualities, etc.
At first, I was also alone, and the number of members in my team increased one by one, without any development. I felt that being down-to-earth was more important than anything else, especially in the early stage of starting a business. When the business grows enough to pay another member's salary, you can step in and recruit a member suitable for your team. My criteria for selecting people are: First, they are very poor and short of money. Second, have an entrepreneurial heart. Third, like me, work down-to-earth. All three are indispensable. Why do you need the other party to be short of money? If you have money, you have fighting spirit. If you invite a rich second generation to do SEO, do you think he will endure and work step by step? At the same time, a team is an entrepreneurial team, so members are required to have an entrepreneurial heart. Whether they are willing to follow the team in the future or not, they must develop with the team at present. Entrepreneurs will be very excited, but when they need to start work, they will be down-to-earth.
2. Details of the job breakdown of SEO team members.
If you want to truly control an SEO team, you must have a clear division of labor and be familiar with every position. Let me talk about some of my understanding and requirements for SEO positions.
(1)SEO editing.
In the current search engine environment,"content construction" is mentioned to be a very important position, so the responsibility of SEO editing is becoming greater and greater. On the other hand, the quality of SEO editing determines the quality of website rankings, and the quality of website rankings also determines the development of the team.
Job requirements: soft text writing ability + content page optimization
1. Ability to write soft text.
He said impolitely: "An editor without writing ability is not a good editor, and he is not worthy of being an editor!" SEO editors must train their writing skills before taking up their posts. It is best to have their own representative works of soft articles, so that on the one hand, they can be responsible for the team's SEO editing position, and on the other hand, they can also help the team's soft article promotion work.
2. Content page optimization.
It is not enough for SEO editors to just write high-quality articles. They also need to do a good job in optimizing content pages. Including keyword layout, adding internal links, adding image alt attributes, checking content page inclusion, etc. Most SEO editors do not know how to optimize content pages. At this time, SEO supervisors or team leaders are responsible for guidance and supervision.
(2)SEO external chain specialist.
A few years ago, some people have started to say that external links are no longer useful to improve the weight and ranking of websites. Now Baidu Green Rose algorithm has crossed out buying and selling links from the book of life and death. There are various signs that the external links are getting lower and lower, but, what about that? Doesn't the current ranking need the support of external chains? I believe that as long as search engines are around, there will be a world for external chain and jobs for external chain specialists.
Job requirements: accumulation + execution.
1. Accumulate high-quality external chain resources.
If the external chain specialist does not have enough external chain resources on hand, he will not be able to meet the team's external chain needs. Accumulating external chain resources requires external chain specialists to learn practical methods of collecting external chain resources and the ability to organize external chain resources. It is recommended that each external chain specialist need his own tool EXCEL form, which will greatly save working time. Adhere to collecting and sorting work for one month, and operate external chain with ease in the future.
2. Execution of external chain work.
This job is the one that requires the most patience because it is too boring and many people can't last for a few months. Otherwise, they can use software instead of their work. This is not recommended. A person who has been in an industry for 10 years must be an expert in this industry. So you must persist and persist.
(3)SEO supervisor.
Generally, SEO managers are the founders of the team. As founders, they are more responsible. How to let your team develop, how to let team members grow, and finally how to unite the team as one are all questions that need to be considered!
Work requirements: overall planning + development
1. Overall planning ability.
SEO managers override SEO editors and SEO external chain specialists, so they need to coordinate their work, supervise and coordinate well. Arrange work in a timely manner, monitor the effect, and finally summarize and improve. Requirements for SEO managers must be promoted from basic SEO positions. I don't like to parachute in an SEO manager, preferring to be down-to-earth and move up step by step. This makes the team feel more at ease. The choice of an SEO manager is a choice of life and death for a team.
2. Seeking development.
SEO managers don't just finish their work every day and need a lot of time to think about the team's future development. The team's business direction is too single and does not use development; the team's business direction is too comprehensive and does not use brand building. This requires the supervisor to think and judge. One of the views I advocate is "Innovate, please imitate first"! Every team hopes to explode overnight through innovation, but now it is cruel. Nine times out of ten innovators are dead. Therefore, we first imitate the successful team model or business direction, and then try innovation when we have a strong foundation. Not too late.
(4) Website developers can also be called programmers.
An average SEO team only needs one website developer and does not need to be divided into programmers and artists. Small teams don't have much money to support too many people. What's more, the SEO team's business is mainly for small and medium-sized enterprises, and the requirements for website construction are not high. It is enough to know how to build templates and imitate websites. Regarding customized websites, even if there is such an order, you can also outsource it and make a difference yourself.
Job requirements: Communication skills + website building skills
1. Communication skills.
Why put website communication skills first? Because many website builders lack this skill, they do not know how to communicate with customers, understand their website needs, and solve after-sales service work for the website. How to exercise communication skills? It's very simple. Let the station building staff serve for one month in telephone customer service and specifically receive customers. It only takes one month to train, or at least pass the test.
2. Station building technology.
There is no need to mention this. I would like to talk about the current status quo of website building. Many Internet companies pay thousands of yuan to build a template website, which is a bit of making secret money and does not advocate such a practice. According to the actual situation of our own business, for example, our SEO team mainly faces some small businesses, then we don't need too advanced website building technology. We only need to build template websites and imitation websites. The price is set within 1000 yuan. Not only will customers be happy, but we are also very convenient, because our main direction is SEO.